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| Boissons Alcoolisées > Etude de marché sectorielle |
| Growth Strategies in Alcoholic Drinks |
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€ 955,00 |
Editeur
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Business Insight |
Langue
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Anglais |
Date de publication : |
Juillet 2000 |
Taille du document : |
166 |
Autres informations : |
Description , Table des matières |
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| Autres secteurs en relation |
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| Présentation de l'étude de marché - Description & Table des matières |
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| Growth Strategies in Alcoholic Drinks |
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Across Europe and to a lesser extent the US, the alcoholic drinks industry is
currently experiencing low growth, and is losing share of wallet to other goods
and services.
Globally, the drinks market is changing.
Retail consolidation and falling on-trade consumption are altering the nature
of the distribution market, the development of many emerging markets is redefining
regional markets and shifts in drinking behaviour are defining the path of new
product developent.
Growth Strategies in Alcoholic Drinks provides an overview of the key issues
driving growth in the global alcoholic drinks market.
It is to be used as a strategic tool to allow you to identify opportunities in
new product development, emerging markets, new distribution channels and to evaluate
best practices among your competitors to ensure that your brand prospers in the
increasingly competitive domestic and international markets.
STRUCTURE AND SCOPE
Evaluation of the markets of Belgium, France, Germany, Netherlands, Italy, Spain,
Sweden, UK and USA, plus the top five fastest growing countries in each alcoholic
drinks market.
Industry opinion survey of over 160 executives in leading alcoholic drink manufacture
and distribution companies.
Data covering :
- beer markets; alcoholic soft drinks, ales and stouts, cider and perry, lager,
speciality beers.
- spirits markets; brandy, dark rum, gin and ginever, light rum, liquers, pre-mixed
spirits, speciality spirits, tequila and mescal, vodka and whisky.
- wine markets; fortified wine, sparkling wine, still wine and vermouth.
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Chapter 1: Share of Throat
Chapter 2: Innovation Strategies
Chapter 3: Country Analysis
Chapter 4: Distribution Strategies
Chapter 5: Company Strategies
Chapter 6: Survey Results and Conclusions
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PPLSEN
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