Etude de marché - Marketing - Publicité - Promotion

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Marketing - Publicité - Promotion

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Gender Marketing Strategies in Food and Drinks: Future profit opportunities, best practice innovation and NPD
Datamonitor \| 132 pages \| Juillet 2005 \| Anglais
Men and women both feel they are not targeted appropriately by marketers- too many products are gender neutral and consumers feel there is a lack of products targeted directly at them. Gender Marke ...	1.224,00 €

DIRECT MAIL in France
Plimsoll Publishing Ltd \| 493 pages \| Janvier 2008 \| Anglais
The Plimsoll Portfolio Analysis - DIRECT MAIL is a comprehensive evaluation of the French market. The revised and updated 2008 edition analyses the financial performance of each of the companies im ...	568,00 €

Advertising Ratios & Budgets + statistics file
SaiBooks \| 200 pages \| Juin 2006 \| Anglais
The detailed annual report covers 5,000+ companies and 300+ industries with information on past year advertising budgets, current year ad-to-sales ratios and ad-to-gross margin ratios, as well as curr ...	390,00 €

2008 Worldwide Display Advertising Industry Report
Barnes Reports \| 104 pages \| Janvier 2008 \| Anglais
The Worldwide Display Advertising Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2008 curre ...	199,20 €

Direct Mail Advertising in the US
Ibisworld \| 40 pages \| Février 2008 \| Anglais
IBISWORLD INDUSTRY MARKET RESEARCH REPORTThis is the replacement for IBISWorld's November 2007 edition of Direct Mail Advertising in the US report.Industry Market Research SynopsisThis Industry Market ...	460,00 €

Pepsi and Starbucks case study: building and defending a strong position in ready-to-drink coffee
Datamonitor \| 13 pages \| Avril 2005 \| Anglais
IntroductionThis report on Pepsi and Starbucks forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case stu ...	236,00 €

Industrial Design Services in the US
Ibisworld \| 30 pages \| Mars 2006 \| Anglais
IBISWORLD INDUSTRY MARKET RESEARCH REPORTThis is the replacement for IBISWorld's March 2006 edition of Industrial Design Services in the US report.Industry Market Research SynopsisThis Industry Market ...	550,00 €

2008 U.S. Direct Mail Advertising Industry Report
Barnes Reports \| 117 pages \| Octobre 2007 \| Anglais
The Direct Mail Advertising Industry report features 2008 current and 2009 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States a ...	120,00 €

Slovak Republic Advertising 2005
Snapshots International \| 12 pages \| Mars 2005 \| Anglais
Snapdata's Slovak Republic Advertising 2005 report provides 2004 year-end market data, with 2005 estimates and five-year forecasts. The report gives an instant overview of the Slovakian advertising ...	240,00 €

Atkins Nutritionals case study: making low carbohydrate foods a success over the long term
Datamonitor \| 17 pages \| Juin 2005 \| Anglais
IntroductionThis report on Atkins Nutritionals forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. Each case stu ...	236,00 €

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