IntroductionConsumers feel they are getting torn in all directions by time pressure leaving them seeking an antidote, and so are wishing to 'reconnect with the real' with authentic products. These ...
The SMB market is huge and, until recently, has not invested a great deal in IT; nor has it been on the receiving end of much vendor attention, particularly from those providers targeting large enterp ...
Retailing should be simple: sell the right products, in the right place, at the right price to the right customer in the right way and success is almost guaranteed. But retailing isn't simple - it' ...
IntroductionVerdict Research: In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in o ...
IntroductionVerdict Research: In an intensely competitive retail market, keeping customers satisfied has never been more important. Retailers need to understand how they satisfy their shoppers in o ...
IntroductionPackaging plays a major role when products are purchased. After all, it is the first thing seen before making purchase choices and it is widely recognized that over 50% of purchasing de ...
As market leader B&Q starts to square up to increasingly credible competition in the DIY sector, who has their finger closest to their customers' pulse? Retail is a highly competitive business. A r ...
IntroductionEnterprises have a high degree of choice with regard to their IT budget allocation, given the option to invest in a broad range of technologies. Datamonitor's survey of 200 IT managers ...
IntroductionConsumers' mealtime occasions are changing as new priorities and work patterns emerge. ``Flexi-eating`` is becoming more common as consumers base their mealtimes around their lifestyles ...