IntroductionThere is a clear need for new treatments for heart failure, as mortality and morbidity rates, although improving, remain high. Heart failure already represents the leading cause of hosp ...
IntroductionThe Internet is becoming a major source of healthcare and treatment information in Japan. However, compared to physicians in the EU market and US, physicians in Japan spend the least ti ...
IntroductionWork-related online access and use of online tools is gaining ground amongst physicians. While searching for health information online is an established practice among physicians, pharm ...
IntroductionThe provision of samples to physicians is a key driver of pharmaceutical marketing success. eSampling can be a cost effective means of supplementing traditional drug sample distribution ...
IntroductionGaining access to influential healthcare professionals is difficult because physicians often do not have time to see drug reps during the working day. Furthermore, drug reps often fail ...
