IntroductionThe eHealth market in the US is generally more developed than that in Europe. Substantial investment from the government and the pharmaceutical industry has propelled the developments i ...
Business Insight | 199 pages | Juin 2000 | Anglais
“What is deemed the most likely transaction processing revenue scenario provides the Internet-based connectivity providers with transaction processing revenues of$270m in 2003”It is importan ...
IntroductionThe Internet is growing in influence as a source of healthcare and treatment information in the European Union (EU). However, compared to several other EU markets, the Internet is not a ...
IntroductionThe changing nature of CME has caused the pharmaceutical industry to reassess its investment in CME. While more restrictive guidelines and increased oversight may persuade many companie ...
IntroductionGaining access to influential healthcare professionals is difficult because physicians often do not have time to see drug reps during the working day. Furthermore, drug reps often fail ...
IntroductionDriven in part by the rising cost of medical care, healthcare blogs will become more popular and influential as consumers assume greater responsibility for their own healthcare. Given t ...
IntroductionThe eHealth market in France, driven by patients' and physicians' demands for online services, will provide opportunities for pharmaceutical companies to reach physicians and patients thro ...
IntroductionThe majority of physicians surveyed in Italy and Spain access the Internet for work-related purposes five hours per week or less. The viability of using Internet-enabled applications to ...
IntroductionThe provision of samples to physicians is a key driver of pharmaceutical marketing success. eSampling can be a cost effective means of supplementing traditional drug sample distribution ...
IntroductionTechnology has been used to either inform or expedite the prescribing process in most modern healthcare systems for over two decades. Recently, market forces - including greater regulat ...
