national association of farm broadcasters the nafb commissioned ag marketing research amr to conduct qualitative and radio ratings for rural lifestyle farms conducted in june august 2004 methodology 200 telephone interviews were completed by persons that met following criteria they lived on one or more acres land a normal year would have less than 40 000 sales agricultural products 3 produce animals crops plants with value over 1000 spend animal care fence seed & fertilizer equipment fuel test geography29 ne iowa counties 16 991 gross income 15 008 class i change numbers1997 2002 census sample50 5 females49 male household general format preference specific program content greatest interest programs listened regularly highest appeal 87 weather forecasts 70 market reports 49 news affecting agriculture 38 business stock 35 health insurance issues 28 buying selling items 24 vet 19 investing added coops
