worldwide food expo 03october 30organic natural trendshispanic marketingpresented by karen boillotdirector of retail marketingnational pork board general observations on organic although their reasons for eating choosing and foods may vary this is a niche market worthy consideration concerns about safety coupled with the perceptions health benefits high quality certified products are strengthening consumer interest in these please note terms used following pages exactly as they were research studies also that consumers typically confuse two trends what 33 americans claim to purchase at least some 60 likely future more than half taken up vitamins supplements 36 12 billion belonging who shoppers average age 46 7 non 41 9 boomers constitute 42 going most popular western region us nearly 3 out 10 28 from west
