datamonitor 2 insight into consumers functional food & drinks needs dominik nosalik fdin foods seminar 23 rd february 2005 3 agenda market context consumer insights lifestyle health largest addressable want immediate benefits for any condition don t fully appreciate of ingredients taste is paramount and products must fit with lifestyles conclusions 4 trends rising awareness active interest in growing trend towards self medication an aging population concerned beauty 5 industry developments technological advancements new functionality efficacy usability 6 effective remedy female issues such as estrogren imbalance menopause studies are encouraging treatment hormonal shifts arthritis joint disease increasingly concerns baby boomers formulations not shellfish derived can be used widely beverage candy forms popularity fishy texture instability have kept growth relatively low powder form omega heat stable tasteless formulation affected a number recent data has linked calcium consumption to increased
