entr 2p51 introduction to entrepreneurship resources for feasibility study research linda lowry bcom mls ma business librarian james a gibson library brock university today s agenda identifying new opportunities researching prepare your industry market financial & organizational additional sources of assistance getting help in the inventing product licensing inventions technologies others offering or unique service see forty concepts small http www cbsc org english starting online workshop session 1 phases analysis concept usability testing marketability target customer profile usefulness intellectual property first mover advantages attractiveness timeliness identification niche management prowess future hr needs resource sufficiency location pro forma statements ratios capital requirements strategies step identify by using standard classification eg naics codes 2 competitors directories databases 3 relevant trade professional associations as potential information 4 look