quick service foods sector compiled by laura keller stephanie latimer nate tuenge steven austed shelly liabraaten aaron lum definition commercial restaurant comprises everything from restaurants and cafeterias to ice cream parlors bars cafes focus on limited which offer rapid food preparation low prices with or without seating the average check price is usually less than 7 s dominate traits aka fun statistics market size 128 2 billion 28 of total foodservice sales growth rate 4 in 2003 slowing continued industry profitability stage cycle maturing focusing growing same store capital requirements high fixed costs & beverages labor real estate top product innovation prevalence integration stores integrating into delis rivalry highly competitive several companies vying for our meal dollars forces supply shock fuel differentiation discounting vs government regulation smoking minimum wage expected grow more people are eating out ever before 46 9 meals away home 2010 will spend 53