the food supply chain in west midlands region a final report prepared by public and corporate economic consultants pacec for rural development commission 49 53 regent street cambridge cb2 1ab tel 44 0 1223 311649 fax 362913 email compuserve com september 1998 ref h 805 03rdc rep fmain & page i contents 1 introduction background 2 aims objectives 3 methodology 4 structure of 5 profile sector 7 sub sectors industry trends 11 performance 15 demand 18 6 innovation technology 20 regulation 22 8 conclusions 24 portrait 26 annual employment survey forecasts drink 30 companies 34 company size