emarketer april 2003 cross media optimization the big picture aggregate filter organize analyze 1 330 sources what we ll cover i projections for online spending ii 4 facts about audience how many 2 much time spent 3 they re in control information seekers iii trends that will rock our world and further complicate efforts pick a number any year 2002 billions 5 mccan n lehman bros 6 my ers group cibc 7 0 smith barne y jup ter idc forrester zenith med kagan goldman sach s 9 adams 8 gartner g2 veronis suhler jp morgan corzen iab cmr source but most are predicting solid growth advertising 13 15 10 pwc myers gartnerg2 jupiter vs total at us
