building buyer confidence conference 2006 proprietary & confidential information do not distribute steve woda 703 778 4445 x101 buysafe com founder svp strategy buysafeshopping what s the biggest challenge for most online merchants today let start by looking at how far we ve come problem 1 you become an seller and make your product available sale p r ob l e m o d marketplaces eg ebay storefront providers miva 2 get shoppers to doorstep comparison shopping paid search 3 payment services paypal cybersource google checkout selleronline conversion turning into buyers is net profit 36 increasing rates can dramatically improve profits why it important factors drive selection was they wanted price a reasonable defined