market research and advertising kent wolfe december 4th 2002 why it is easier to sell something people want than that easy produce exposed each every day tv & radio programming cell phone packages beverage products shelf space restaurant location used determine customer perceptions attitudes preferences ie georgia grown war with iraq package or container size who uses what when how much are they willing pay questions can answer other manager survey aquaculture pelletized poultry peanut shelling facility marketing cooperative needs assessment rabbit analysis clam pricing suggestion suggests rounding prices the nearest os consumers don t distinguish between a price of 1 50 59 however do perceive difference 60 found out about farmers markets patron source percentage roadside signs50 newspapers49 passing by49 word mouth42 flyers15 magazines television internet 0 3 additional guides your communication current potential customers helps you identify opportunities in
