article effects of alcohol advertising exposure on drinking among youth leslie b snyder phd frances fleming milici michael slater helen sun ma yuliya strizhakova objective to test whether expen ditures and the degree advertise ments affect consumption by design longitudinal panel using telephone surveys setting householdsin24usmediamarkets april1999 february 2001 participants individualsaged15to26yearswereran domlysampledwithinhouseholdsandhouseholdswithin mediamarkets marketsweresystematicallyselectedfrom top 75 media markets representing 79 us population baseline refusal rate was 24 sample sizes per wave were 1872 1173 787 588 data alcoholadvertisingexpendituresontelevision radio bill boards newspapers collected main exposures market capita self reported in prior month outcome measure number alcoholic drinks consumed results who saw more advertisements average drank each additional advertisement seen increased 1 event ratio 01 95 confidence interval 02 with greater advertis ingexpendituresdrankmore eachadditionaldollarspent raised 3 03
