question 1 main segments business v consumers the cafes instant fresh coffee consumptions values empty nesters or mid life households and young parents relates to previous one usage rates 44 buys 14 neutral consumption component production supermarkets home made why do they differ it is because of geographic factors region oceania itself as data scanning allows assessment best selling brands explains nescafe able sell their product into australian market this supported by figure 2 where has quadrupled from 1958 0 6 density for 1998 99 4 in addition australia s consumes 90 total article well high per capita with extensive advertising appeals public increase other than united states therefore will have different promotion ingredients tastes behavior suit regions demographic family cycle page 662 shows 25 years 26 24 are possibly
