indirect network effects in new product growth stefan stremersch gerard j tellis philip hans franses and jeroen lg binken final submission to journal of marketing september 2006 is professor at the school economics erasmus university rotterdam netherlands visiting associate goizueta business emory usa address burg oudlaan 50 3062 pa tel 31 10 408 1289 fax 9160 e mail few eur nl neely chair american enterprise director center global innovation all marshall southern california econometrics research a phd student authors thank henk speijer intelligence philips consumer electronics martin zagorsek npd peter golder york for their help gathering data on which this study based they appreciate valuable comments prior versions by jan benedict steenkamp christophe van den bulte seminar participants