chinese paper and printing market era annual meeting 2005 amsterdam hans sohlström executive vice president marketing upm 2 china is a sleeping giant when she awakes shall astonish the world napoléon bonaparte 1803 3 4 1 in nut shell publishing advertising industry 5 contents basic facts 2004 population billion area 9 6 million square km gdp usd trillion 1231 pc exports 593 imports 561 examples of other 1st foreign direct investments 61 as mobile phone 350 users user cement 47 steel 27 2nd internet usage 100 for personal computers source most people live south east jaakko pöyry 7 6th total but at ppp will probably be s largest economy by 2020 2050 purchasing power parity 8 per capita highest