the media audit september 2005 insights for today s changing and consumer marketplace marketing to young affluent adults lifestyle is mobile entertainment focused according latest national study from are a highly group of consumers with above average purchase intentions more interested in sports than business news or politics information about shopping habits reveals some challenges buyers face reaching this elusive but desirable many cases they differ general population labels target segment as money defines 18 35 year old 100 000 household income among 87 measured markets represents 3 8 market slightly 5 2 million active 23 7 moved house apartment within last 12 months compared 26 plan buy home next two years 14 affluents who
