food consumption in china feeding the dragon fred gale economic research service usda a big target approximately one fifth of world s consumers all eyes are on market share population 2005 20 rest moving income doubles every decade for urban families gdp growth 10 per year household capita 1985 2004 0 200 400 600 800 1 000 1987 1989 1991 1993 1995 1997 1999 2001 2003 note converted to us at official exchange rate source calculations by ers using national bureau statistics data is biggest item chinese budgets households 38 expenditures rural even higher points historical importance emphasis self sufficiency calculated from spending grains falls as rises annual purchases level 30 40 50 3 8 22 yuan log scale kg rice wheat flour fish and meats grows