mf 2400 economic issues with white wheat kansas state university agricultural experiment station and cooperative extension service trends for historically hard red winter has been the dominant cereal grain of great plains united states is gener ally a low average cost high volume producer consequently advancements in breeding have focused on increasing yields plant hardiness to help maintain this strategy more recently competition interna tional market caused focus differentiation overall leadership are two generic strategies most often used by firms when building competitive porter much said about eco nomic forces affecting agriculture what they might mean 21 st century due part explosion informa tion available consumers through transaction level data term mass customization describe how be able produce customized products different segments regardless using such will need operate at lowest if succeed marketing these that requires