seeds 2 agribusiness a large global industry source phillips mcdougall market 2005 56bn 56 9 26 conventional 15bn crop protection 31bn biotech 5bn professional products includes seed treatment 3 usda the role of in agriculture 0 200 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010e bushels acre 50 100 150 us average corn yield revolution led step change double cross hybrid single 1 introduction hybridisation improved agricultural productivity traits marker assisted breeding 4 principal markets 20 40 60 80 1996 1997 1998 1999 2001 2002 2003 2004 gm planted hectares m usa argentina canada china brazil isaaa 5 4bn z alternative to foliar sprays growth 6 per annum protects higher value expansion developing disease and insect control smart accelerates product development phenotypic selection genomics technology years germplasm 7 area major field crops 143 144 148 93 224 155