china insight food and beverage seminars november 2004 consumer demand the major global driver demographics there is an affluent ageing population in west emerging middle class asia wellbeing concern about health will drive for functional foods convenience consumers are prepared to pay a premium meal solutions rather than ingredients social issues environmental animal welfare safety fair trade miles increasingly influence retailers service situation analysis nz s industry largest manufacturing sector internationally competitive processing accounts 5 gdp 31 26 employment 63 000 10 of when combined with agriculture exports have doubled since 1990 nz14 billion currently close 50 total merchandise half value added products supplies 2 4 world processed us 238 growth challenges international marketing partnerships r&d into innovative downstream skills investment access leadership where opportunities nzte add strategy accelerate new zealand
