Anglais,
PPT, Septembre 2001, 12 pages
Secteur analysés :
convenience stores,supermarket retailing,...,...
Type d'analyse :
industry structure,advertising,...
Marché traités :
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store ,
book stores ,
clothing ,
convenience store ,
convenience stores ,
department store ,
entertainment ,
fast food ,
fast foods ,
fast-food ,
food retailers ,
franchise ,
furniture ,
general merchandise store ,
home shopping ,
leisure ,
mail order ,
mail order retailing ,
mail-order ,
mail-order retailing ,
marketing direct ,
restaurants ,
restaurants ,
shipping ,
supermarket ,
supermarket retailing ,
toothpaste ,
wholesale ,
wholesaler ,
competitive nature of retailing chapter 4 goals for 1 2 discuss the retail competition six types strategies merchandise selection pricing operational structure time place convenience direct marketing
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