chapter 6 why people buy consumer behaviour multiple choice 1 the process involved when individuals or groups select purchase use and dispose of goods services ideas experiences to satisfy needs desires is called _____ a buying b c end user d marketing e cycle answer page 146 difficulty type rec 2 which following not one steps that consumers take in making decision as discussed text pre dissonance reduction problem recognition information search evaluation alternatives all above are 3 studying term used describe relative importance perceived consequences involvement habitual extended solving risk limited 147 4 belief product has potentially negative either financial physical social low
