cpg industry trends & drivers2003 2008 today key implications for retailers how differentiate themselves typical performance scorecards what suppliers need to do separates the great from average welcome our mini workshop on this is your meeting feel free interrupt at any time with questions if you have a question don t be shy it s probably same everyone else has too take best and leave rest disagree anything we say but must speak up get move around benefits derive will directly reflect effort put into proactive participation bring happiness deep inner satisfaction use us are here answer clarify points of ability evolution marketing consumer pull trade push 1945 present history brand unwitting power transference manufacturers milestones in control progression day core issues outlet saturation 1950 no fast food mass