m metrics press release contact jaimee minney 1 206 388 5854 office jminney mmetrics com for immediate unveils industry s first definitive mobile marketing measurement firm finds that 36 5 million subscribers responded via sms to an ad seattle and london october 3 2006 across the five countries which it measures content consumption found monthly use of text message short codes in response ads was as high 29 percent today released advertising a sizable percentage are responding placed advertisements or other media with spain topping list at followed by uk 18 france 10 united states 7 germany 4 these numbers not unlike what we saw e mail during mid 1990 web emerged medium said will hodgman ceo who also founded adrelevance global standard on internet growing adoption major
