17 national fresh tomato retail shares of quantity and valueby type 2003 vs 1999 sources ctc iri the perishables group greenhouse 39 42 37 31 round field 26 36 43 roma 12 16 19 23 cherry grape 22 6 13 3 share value pounds emerging marketer business models respond to market trends handling perishable products year often requires marketing alliances facilitates branding close coordination with retailers forward contracting promos distribution centers strong service orientation multiple shipping points grower relationships leadership responsibilities becoming driven including new product introductions 18 sunkist responses forms global llc in jan 2004 achieve sourcing citrus third country markets us demand for supply example south african japan australian navels canada leveraging brand response convenience health cut produce school foodservice licensing organic valley started 1988 as & dairy co op now juice eggs meat sales increased from 15 million 1998 208 mil have 689 members
