confidential and proprietary copyright 2006 by frank n magid associates inc any duplication reproduction or usage of this document portion thereof without the written consent firm is prohibited presentation to improving game marketing purchase process from a consumer s point view june 28 1 49 years as leading media communications entertainment research strategy with clients in us europe asia more than 300 employees serving new york los angeles london minneapolis cedar rapids iowa twenty ma ph d analysts social scientists statisticians communication experts consultants expertise programming strategies interviewed million consumers phone online person 2004 conducted thousands b2b executive professional interviews 2 select client list products broadcast television cable magazines pharmaceuticals insurance financial services internet games wireless interactive tv home video dvd newspapers 3 company anonymous top publisher 4 methodology nationally representative survey 070
