1 6th world media economics conference centre d études sur les médias and journal of hec montréal canada may 12 15 2004 the end cd as we know it shifting consumer behavior changing business models in music industry dr piet bakker university amsterdam netherlands according to napster kazaa gnutella other p2p filesharing services have been responsible for a worldwide decline sales since nineties downloading is not only illegal un ethical also harmful economy artists takes away incentive be creative therefore threat cultural diversity this paper validity these economic claims will questioned argued that there little evidence local musical cultures are becoming less diverse although contested suffers from declining fileshari ng could partly does mean important or even people spend money on itself