exporting to singapore springboard asia maurine chong senior trade commissioner november december 2004 why 8th most favourite export destination for australians average of a 255 million full container load australian products per month highest record new exporter success austrade home market away from with comfort & security similar us and uk top conditions in entrepot trading history regional hub 18 5 2003 6 000 rhqs including 3 mncs characteristics 2 5th gdp capita 21 184 expects 8 9 growth duty free port chinese taste strong international influence large middle class able high end consumers brand conscious yet price sensitive always seeking innovative product australia but never cheap 4 share marketing support must skill visit regularly very promotion driven adapted use test reports technical specifications track helps requires quick turn around time long term commitment attractive easy transparent sound legal system english close proximity low cost will