standby energy use ce industry recommendations for a common approach international power conference 6 7 november 2006 canberra doug johnson cea consumer electronics association us with more than 2 100 members represent entire range of 125 billion in annual sales public policy standards market research training promotion and ces televisions set top boxes video recorders players home audio theater products portable desktop notebook computers computer accessories games mobile phones pdas handhelds car information communication entertainment cameras camcorders cordless telephones networking office is dynamic highly competitive characterized by rapid innovation significant time to pressures rates penetration transition from one technology another are vastly different design function performance residential industrial commercial appliances equipment trends major which naturally drive support sustain the efficiency convergence miniaturization analog digital drivers key reduction