variety deal memo by howard thomas background this analysis divides the film industry into production theatres theatrical distribution video rental and retail has from its outset been dominated american product although started up early in history of cinema hollywood influence was there start edison s men filmed boer war african mirror oldest newsreel world 1920 local booming 1940 a thriving that integrated theatre imported through gigantic palaces every major town became tool for government political agenda under apartheid thrived subsidy system hardly encouraged quality time transformation to democracy had demolished replaced highly sophisticated multiplexes however they sited old dispensation still catered privileged audience scheme abolished all but came standstill infrastructure maintained developed