the ota 2004 manufacturer survey overview researched and produced for organic trade association under contract by nutrition business journal po box 547 greenfield ma 01302 413 774 7511 www com us industry grew 20 to reach 10 8 billion in consumer sales 2003 foods far largest most clearly defined part of 4 accounted 38 other products or non including personal care nutritional supplements fiber household cleaners flowers pet food 19 totaled 440 million market represented 1 9 total a penetration rate that has grown from 0 1997 have shown fairly consistent annual growth rates 17 21 since with 2 range it is clear are making steady progress into american