business barriers and opportunities for innovation david sparling university of guelph june 21 2005 outline square6square6 the opportunity agri food process commercialising innovations developing technology f&b products bioproductsprimary agricultural inputs are changing today bioproducts primary functional foods nutraceutical pharmaceutical value in future chains intellectual property branding access to & knowledge about consumers product development production distribution 665301537040140164201906024710global 22370492016240721042008410u s 20104001100330400580canada natural personal care organic sport meal home specialt y herbs botanica ls vitamin minerals country 2003 global nutrition industry million consumer sales source nutritional journal 2004 vol ix p 3 oct nov 4 40000 45000 50000 55000 60000 65000 70000 c o n u m e r i l 1999 2000 2001 2002 growth supplement total supplements implementation into valuable form tangible formtangibleform strategy diffusion research transfer engineering scale up
