texas full year 2004 copyright 2005 dk shifflet & associates ltd all rights reserved use transmittal and reproduction of these materials subject to contract with dks&a directions i table contents travel trends executive summary iii about v introduction vii national overview end review major events ix destination tracking volume 2 market share competing states 9 proportion texan non 11 lodging type day trips overnight 13 where texans in ten regions 15 top msas 18 visitor origin markets census divisions for leisure 24 by state visiting 27 dmas 29 within dma 33 purpose stay 38 business 39 40 activities 45 patterns party composition 54 length 58 traveler spending 62 primary mode transportation 67 profile demographics 72 appendices appendix