opportunities & risks for telecom operators 4 th biel bienne communication days alan harper group strategy director vodafone plc 27 october 2005 s unique competitive position intrinsic superiority of anywhere anytime no distraction conflict interest from stagnating fixed business executional focus belief in the power mobile customer centric approach that focuses on depth understanding segments exemplified by recent moves passport simply live with 3g mcc driven and segment led differentiation scale across markets through procurement shared services develop once deploy many times best practice talent transfer only european player japanese asset china stake global leadership superior coverage quality platform next level innovation such as hsdpa learning curve effects ahch237 30 09 05 2 winning market share italy relative out performance vs principal competitor 1 7 6 3 march 2004 june customers revenues ebitda germany competitors 0 5 uk