challenges facing new firms commercialising nanomaterials maine elicia garnsey elizabeth dr simon fraser university assistant professor management of technology mba faculty business administration 7272 515 west hastings street vancouver british columbia canada v6b 5k3 1 604 291 5260 emaine sfu ca abstract this paper examines the industrial incentives for advanced materials and in particular with reference to issues raised strategy entrepreneurship literature we draw on longitudinal empirical data show that smaller newer are playing an increasing role commercialisation innovations however based face substantial barriers including access complementary assets large institutions illustrate these examine a case study small firm commercializing carbon nanotubes through use open systems model characterize their alliances interactions attempting commercialise products several markets analysis illustrates daunting start up as they attempt most difficult challenge appears be one prioritization development objectives alliance building proposed policy recommendations focus supporting entrepreneurial process matching