pc industry presented by daniel cheung kai li xiaotao wang xiang ren the players dell hp compaq apple gateway emachine others market shares sales region performance nasdaq computer index ixco price 1 year factors affecting profit margin and parts cost upgrading cycle overall economical condition oversea markets trends decline in desktop increase mobile computing due to wireless connectivity 25 worldwide 30 us shifting toward digital home theater maturing of business model direct just time low inventory customer phone & internet lower resellers retail stores such as future shop require higher brands vs whitebox what is no name brand assemble independent shops used more advance customers who like customize individual usually have less services compared branded reaction from giants s xps series try target gamers history founded 1939 william r hewlett david packard incorporated 1947 under laws state california changed incorporation delaware 1998 segment information