poultry us july 2005 market size & segmentation update overview the industry provides consumers with an array of convenience oriented products available in grocery stores including partially and fully prepared individual items entrées both fresh frozen deboned chicken dark white meat is also a major player carry home such as whole rotisserie roasted chickens that can buy cooked take for dinner national council estimates this year all sold 11 5 will be marketed birds 40 cut up or parts 48 further processed retail continues to biggest outlet accounting 58 product domestic foodservice kinds accounts other 42 fast food outlets kfc mcdonald s host others account 60 channel 25 overall trends organic kosher free range continue grow want ensure they are eating healthy antibiotics hormones