gear consumer electronics driving media on today s episode how is technology changing the entertainment industry from inside or out convergence effects and direction basic drivers toward new equilibrium more immediate production distribution channels drive unit sales deregulation competitors permitted in markets global reach expansion syndication of content concepts appetite capital pushing beyond logic at times explosion options result propagation but not time nor advertiser pie increased fragmentation viewing audience advertising dollars product esp dvd pressuring competitive windows increasing cost risk products for low end to slide into diversified threat lock traditional companies banks portfolios good divisible editable asset let explore changes dvds explosive growth warping movie perhaps tv businesses music business model digital giveaway pvrs tivo ization america speedy adoption vs other technologies installed base us oligopoly hasn t there always been home 1877 thomas edison invented phonograph 1899 prototype magnetic sound recording 1915 first