f msword reports overview 06ov doc 1 cruise lines international association 2 table of contents page executive summary 3 a recent market growth statistics overall passenger north american 4 by length 5 average 6 b potential 7 c demographics demographic description 11 12 d vacations behavior and attitudes vacation planning 13 decision influences 14 research 15 final maker 16 number taken in past year 17 actual on last 19 embarkation options 20 traveling companions 23 satisfaction levels 24 the degree to which specific factors influence choice 25 travel agent useage 26 e source business passengers state province 29 rank 30 regional contribution 2003 vs 1990 33 regionalcontribution usa 34 capacity 2005 35 changes 2006 2010 36 composite 1981 2007
