f msword reports overviews fall04ov doc i cruise lines international association ii table of contents page executive summary 1 a recent market growth statistics overall passenger north american 2 by length 3 average 4 b potential 5 c demographics demographic description 9 10 d vacations behavior and attitudes vacation planning 11 cruising 18 embarkation options 22 traveling companions 25 satisfaction levels 27 6 travel agent useage 30 e source business passengers state province 33 rank 35 regional contribution 2003 vs 1990 37 regionalcontribution usa 38 capacity 2004 39 changes 2008 40 composite 1981 2007 utilization 42 geographical destination application 43 g clia as an industry representation 44 agency affiliates 45 all rights reserved