hmr market overview march 14 1996 whipple sargent & associates 10 industrial park road hingham ma 02043 phone 617 740 4025 fax 749 9474 e mail krislyn com table of contents introduction 1 markets marketing 3 definition 4 the indirect is a dependant dynamics 5 section i 6 home meal replacement generational trends 7 brand identity 8 five events per day 9 individual purchase pattern industry impact 11 other factors 12 consumer price index 13 ii for equipment consolidation methodology findings conventions and assumptions 15 projections 22 linear sales model 23 direct 24 advertising support 25 pricing to control growth 26 opportunities page following represents distillation general drawn from multiple custom research conducted between 1981 1995 on behalf both foodservice suppliers consolidators that focus this report as supplier it perspective information will be most valuable applicable
