enterprise ireland annual report & accounts 2004 04 in irish companies showed their determination to succeed and expand the global marketplace despite changing market demands increasing competitive pressures especially from low cost markets such as china central eastern europe they are embracing necessary change that is needed survive world chief executive officer s eiar english 9th 20 6 05 2 34 pm page 7 today more than ever before economic success depends on growth of our own this lies research commercialisation production sale higher value added products services worldwide model no longer available have compete using high knowledge intensive activities support jobs relatively wage rates we strongly innovation creativity within client work closely with them achieve increased competitiveness scale a new approach at also adjusted focus undertook wide ranging review strategy objectives was led by clients