277 features abstract the business value component of hotel real estate is elusive to quantify but generally assumed exist through consistent tracking two physically similar chains we have conducted a matched pairs analysis using industry performance unit comparison revenue per available room rev par for six locations containing both were able measure contribu tory associated with affiliation manage ment and service all primary components allocation in lodging valuation by eric e belfrage mai this article incorporates separate concepts dealing hotels presentation case study will prove existence controversial topic clear consensus does not currently on its presence or measurement among lodg ing consultants methodology also presented provide common sense approach starting point platform agreement issue inherent ongoing operation it created maintained three factors chain management expertise labor are intensive require time reputation