chapter 12 developing the marketing mix learning goals what is role of product in and how are products classified developed stages life cycle strategies used for pricing describe distribution channels manner which they organized cont d functions physical explain promotional its primary elements trends affecting good service that creates value attributes tangible intangible types consumer business & based on amount effort consumers willing to exert obtain unsought convenience shopping specialty general capital expense items further classifications installations accessories components raw materials supplies services branding brand identifier trademark legally protected design name etc benefits identification repeat sales new brands manufacturer nike liz claiborne dealer kenmore craftsman generic no garbage bags paper towels packaging why so important distinguishes
