ficci consumer durable goods survey october 2005 federation house 1 tansen marg new delhi research division executive summary the of indian chambers commerce and industry has carried out a comprehensive industries in sector based on feedback interaction with representatives durables allied organizations associations government agencies public undertakings reveals that is poised for quantum leap due to technological improvements falling prices competition aggressive marketing declining import tariffs reflects changing dynamics behaviour luxury are now being perceived as necessities higher disposable incomes spent lifestyle products there discernible shift consumers preference favour end technologically superior branded demand spurred by increasing awareness models this also explained growing trend manufactured organized economy narrowing down price differential between non forced companies offer efficient after sales service support turn swayed
