field trip 2006 london may 23rd applications multimedia convergence philippe geyres executive vice president application specific group 2005 restructuring refocus on priority projects home mobile office r&d synergies cores & dsp audio video wireless has started to pay off first effects visible more new products in the pipe worldwide st asp market share 8 0 2 7 9 5 4 6 q4 2004 q1 q2 q3 2006w o r l dw i d e s t a p m ket h ar hpc cpg flash 100 200 300 400 500 600 700 800 2007 2008 2009 u n it illio bluetooth wifi fm tv gps primary camera secondary source isuppli handset tracker h2 feature rich segment is gaining driving silicon content growth handsets tam reach 1b units this year
