global breweries presented by howard cheung gursimmer somul angela chang amar pamma agenda industry analysis brief history product beer us recent trends and events valuation heineken anheuser busch sleeman ancient times was invented way back dates before century era bc babylonian recipe tablets egyptian medicine spread of brewing in europe during middle ages first practiced commercially 1200 ad beck s started 1500 modern 1786 molson founded 1500s 1800s advancement technologies eg german lager commercial refrigeration pasteurization railroad distribution cans over today 1993 retail sales exceed 45 billion 2004 total revenue 331 8 from process is a mature largest player alcohol drinks sector generally relatively stable however slow growth illustrated next graph the market grew 1 5 to reach value incentive globalize order grow but only few international players remains quite fragmented brewers account for approx 44 volume trend try
